Are you a marketing expert who enjoys analyzing data? Do you get excited about SEO and PPC? Are you ready to experiment with and promote a wide range of creative products?
Professional Skills & Qualifications
At least 2 –3 years experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM)
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using various analytics tools, including Google Analytics and internal reporting tools.
Experience working with popular paid ad platforms (Google, Bing, Facebook & Instagram, Pinterest, and Amazon)
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
Understanding of SEO and web traffic metrics.
BS/BA degree preferred.
Implement ad campaign strategies for one company.
Handle, review, and perform daily account responsibilities associated with Google, Bing, Facebook & Instagram, Pinterest, and Amazon ads.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Handle the creation of large keyword lists.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other organic and paid search facets following client goals.
AdWords / Bing/ Facebook/ Pinterest certification is a plus.
Social Media Strategist using social media for brand awareness and impressions.
Excellent knowledge of Facebook & Instagram, Twitter, LinkedIn, Pinterest, Instagram, Google, Yahoo, and other social media best practices.
Excellent writing skills (blog post, ad copies, and other content writing practices)
Experience with doing audience and buyer persona research.
Salary: ($600-$1700/month, negotiable, depending on experience and fit)